ServiceTitan Hacks Blog

I had a real aha moment on a call with GoodLeap. A great-looking approval rate can be sitting right on top of thousands in lost revenue per job, and your reports will happily call it a win.

Every coach throws out the same number: spend 5% of revenue on marketing. It's an accounting metric. Here are the two numbers that actually matter, and how I used them to spend 24% of revenue without being reckless.

In 2020, I started running my HVAC company remotely. I had to rely on data. But when I dug into call center metrics, the numbers didn't match reality. Call classification accuracy was only 50 to 60 percent. That's why I built PhoneTap.

After 25 years in HVAC—as a tech, installer, sales rep, business owner, and working manufacturer-side—I've seen how equipment is actually made. Most brands are more similar than different. Here's what really matters.

Attribution is useful, but incomplete. When contractors zoom in too far on lead sources and acquisition costs, they miss the bigger strategic question: where does revenue actually come from, and how do you keep it?

I'll be honest: I am not a good salesperson. But I'm getting better—and the only reason is because I finally learned how to study my own mistakes using AI. Here's my $25/month hack.

Business analytics dashboards have gone off the rails. They look like 24-hour news channels with tickers and pop-ups everywhere. If you have to study it, it's not a dashboard—it's a report. Here's my philosophy on how dashboards should actually work.

Most companies on ServiceTitan think they have a scheduling problem. What they really have is a visibility problem. Here are four real strategies top operators use to take control instead of hoping the day works out.

Millennials are now the largest adult generation in the U.S. Learn why transparent online pricing isn't just nice to have—it's becoming mandatory if you want to capture the next decade of HVAC replacement business.

Selling software to home-service companies is fundamentally different from typical B2B sales. Learn the hard-won lessons from a decade of operating an Inc. 5000 HVAC company and implementing dozens of software solutions.

Considering ServiceTitan for your home service business? Learn when it makes sense to switch, what it really costs ($10K-$30K in setup), and why full implementation takes six months.

Most HVAC contractors sell equipment under big-name logos that don't care about them. Learn why all systems are basically the same and how to take back control of your brand, profits, and reputation.

Most business coaches sell you their systems. But what happens when it doesn't fit your team? Learn the proven framework that helped GE and Motorola—and how to use it in your home service business.