How to Stop Buying Hours, Start Paying for Results, and Sell the Switch to Your Techs
If you pay your technicians by the hour, what exactly are you buying? Not outcomes. Not higher tickets or five-star reviews. Time. One hour, real numbers from real shops on ServiceTitan, no pitch-fest.
Featuring Jennifer Williams, VP of Operations at Aire Serv of Central Illinois and HRI Plumbing, with Ryan Shank of ShareWillow.
Can't make it live? Register anyway. Every registrant gets the full replay.
Register free below
Live attendees get an exclusive offer we are only making on this webinar.
What we will cover
Why most bonus plans fail
Quarterly bonuses get treated like gifts. Your team says thanks, has no idea what behavior earned it, and changes nothing.
The real math of hourly pay
What a 30% labor rate is costing you, and how shops running performance pay get to 18%.
What a $5M shop saw after switching
Average tickets from $800-900 to $1,500-2,000, techs tracking their own numbers daily, and no more raise conversations.
How to sell the switch to your techs
The shadow payroll method: run the new plan against real jobs first so every tech sees what they would have earned before anything changes.
Why A-players seek this out
How an incentive plan becomes a recruiting weapon. One shop hired its best plumber specifically because of it.
The bottom-line ROI
Incremental ticket revenue comes with flat marketing spend, so most of it lands as profit. The math at $2M, $5M, and $20M shops.
Plus open Q&A. Bring the objections: "My guys will quit." "It is just commission with extra steps." "My market is different." We have heard them all, and we will answer them straight.
FROM OUR LAST PERFORMANCE PAY WEBINAR
$800 to $1,500+
Average ticket after the switch at a $5M shop
18%
Labor rate target vs the 30% hourly creep
0
Raise requests since switching, per the owner
"I've been beating my head against the table for a long time trying to figure out what to do. My plumbers are watching their numbers day in and day out more than I ever could."
Your speakers
Bill Brown
Founder, ServiceTitan Hacks
Grew Paramount Heating & Air to an Inc. 5000 company, switched his own team to performance pay, and sold the business. Runs the 11,100+ member ServiceTitan Hacks community.
Jennifer Williams
VP of Marketing & Operations, Aire Serv of Central Illinois (also VP Operations, HRI Plumbing)
A finance-trained operator who runs the numbers side of two ServiceTitan shops. Jennifer came up as a marketing financial analyst before moving into operations, and she will share her real rollout of performance pay: what the team feared, what they were told, and what the numbers did.
Ryan Shank
Founder, ShareWillow
Built the incentive plan platform used by contractors across the trades. Official ServiceTitan partner. Answering technical and plan-design questions live.
Built for owners who pay hourly and know something is off
HVAC, plumbing, and electrical owners and managers on ServiceTitan who pay hourly or run a bonus plan that is not changing behavior. Whether you have 3 techs or 230, the math works the same way.
You have a million problems in your shop. Pay is the one that touches all of them: efficiency, retention, recruiting, reviews, and profit.
Register Free for July 29Presented by ServiceTitan Hacks with our exclusive performance pay partner, ShareWillow. Transparency: ShareWillow is a paid sponsor of ServiceTitan Hacks.