HVAC Marketing Calculator

Enter your marketing numbers to see exactly how much gross profit your lead volume produces, and where the biggest levers are.

Lead Funnel

Top-of-funnel inputs

Leads Per Month

Leads Converted to Appointments (80%)

Cancellation Rate (5%)

Replacement Funnel

System sales path

Replacement Opportunity Rate (33%)

Sales Handoff / Quote Rate (60%)

Quote Conversion Rate (80%)

Average System Sale

$12,500

Replacement GP Margin (50%)

Service Branch

Non-replacement appointments

Non-Replacement Conversion Rate (75%)

Average Ticket

$500

Service GP Margin (65%)

Your Marketing Funnel

Updates live as you adjust inputs

Total Appointments Ran190

Systems Quoted38

Systems Sold30

Total Replacement Sales$376,200

Replacement Gross Profit$188,100

Non-Replacement Appointments152

Total Service Gross Profit$37,143

Total Monthly Gross Profit

$225,243

from 250 leads/month

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