Free Live Fireside Chat
The 83% Referral Gap
Why Most Contractors Leave Referral Revenue on the Table
A live conversation with a ServiceTitan contractor about what changed in his referral process, what actually worked, and how Refer Pro supports the workflow behind it.
March 31, 2026 | 2:00 PM EST
Free live event + replay for all registrants
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About This Conversation
Most contractors know referrals matter.
What many companies do not have is a consistent system for turning satisfied customers into actual new business.
In this fireside conversation, Bill Brown from ServiceTitan Hacks will sit down with contractor guest Jonathan Brewster to discuss what actually changed in his referral process, what worked in the field, and where referral opportunities usually get lost after the job.
Murphy Nadauld, founder of Refer Pro, will also join the discussion to explain how technology can support a more repeatable referral process.
This is not a sales webinar. It is a practical conversation about what contractors are actually doing today.
What We'll Talk Through
- Why good reviews and good referrals are not the same thing
- Where referral opportunities usually get lost after the job
- What Jonathan changed in his process to generate more referrals
- What a simple, repeatable referral workflow can look like
- How contractors can better track whether referrals are actually producing revenue
What You Should Leave With
A clearer view of the referral gap
Where referrals break down
A contractor's real workflow
Ideas you can test immediately
What We'll Cover Live
- 1.Why referrals do not happen automatically, even when customers are happy
- 2.What Jonathan changed in his process
- 3.The difference between reviews and real referral systems
- 4.Where referral opportunities get lost after the job
- 5.Live Q&A with Bill, Jonathan, and Murphy
Meet the Conversation Guests
Bill Brown will lead a practical conversation with contractor guest Jonathan Brewster about what changed in his referral process, what actually worked, and where Refer Pro fits into that workflow.
Bill Brown
Founder, ServiceTitan Hacks
Bill Brown is the founder of ServiceTitan Hacks and helps contractors improve operations through systems, automation, and practical technology.
Jonathan Brewster
Owner, Aqua Clear
Jonathan Brewster is the owner of Aqua Clear and will share what changed in his referral process, how his team uses Refer Pro, and what has worked in the real world.
Murphy Nadauld
Founder, Refer Pro
Murphy Nadauld is the founder of Refer Pro, a platform designed to help service businesses automate referral outreach, improve tracking, and create a more consistent referral process.
Frequently Asked Questions
How Refer Pro Fits Into the Discussion
During the conversation, we will briefly show how Refer Pro supports contractors who want a more consistent referral process.
This will not be a product demo. We will simply show how some companies are using automation to help capture referrals after the job.
Join the Conversation
Register below to attend live or get the replay afterward.