Your Booking Rate Is Lying to You
An analysis of more than 60 million calls to home service businesses found that 27% go unanswered, and 85% of the callers who reach no answer never call back. They call the next company on the list.
Since January, PhoneTap has independently reviewed 109,644 real contractor calls across 21 brands. The numbers are worse than most owners think: over $32 million in unbooked revenue flagged for callback. Client teams have already recovered more than $5 million of it.
The Numbers Behind the Lie
Industry averages are bad. Independently reviewed contractor calls are worse. Here is what the data actually shows.
27%
of calls to home service businesses go unanswered, based on an analysis of more than 60 million calls
85%
of callers who reach no answer never call back. They call the next company on the list
$32M+
in unbooked revenue flagged for callback across 109,644 independently reviewed contractor calls
$5M+
already recovered by client teams who acted on the PhoneTap data
Most owners see a blended booking rate and think their call handling is fine. That number hides the truth: new-customer calls are slipping while repeat and easy calls inflate the average.
In this free one-hour live event, Tersh, Bill Brown, and Josh Crouch break down both sets of numbers, then launch PhoneTap live on real ServiceTitan calls.
What We Will Cover
The live launch is not a sales presentation. It is a live demo on real calls.
- The industry data on missed and unbooked calls, and what it costs in real dollars
- What 109,644 independently reviewed contractor calls reveal that CSR reports never show
- Why a blended booking rate hides the leak while new-customer calls quietly slip
- The live unveiling of PhoneTap: AI call review for ServiceTitan contractors, shown on real calls, not sample data
Who This Is For
We will close with open Q and A. Bring three numbers: last month's booking rate, your best guess at your new-customer booking rate, and how many calls your team takes in a week. You will leave knowing what those numbers are probably hiding.